Although many definitions of gamification exist, the one that captures the essence of gamification is that gamification is about the application of game design techniques and the use of game elements to non-game contexts. Organizations apply gamification to drive, engage and motivate people towards desired behaviors, which eventually satisfy the organization’s goals and objectives. Modern businesses see gamification as a very important tool to create more engaging experiences for motivating either their employees or their customers. However, not all gamification efforts have been proven successful. The main reason for this is that although technologically sound gamification platforms do exist in the market, the simplistic approach to gamification, which is commonly employed and which is based on the introduction of a few game elements such as points, badges, leaderboards on existing processes and user experiences, is more likely to fail than succeed. Gamification is much more than throwing a number of game elements. It is mostly about conceptualizing a game experience that on the one hand matches the particular aims and objectives of an organization and on the other hand is well accepted by the end-user (be it an employee or a customer).
HYPERTECH has invested in developing a concrete and proven methodology that allows the development of well-designed tailor-made gamification projects. Our team of gamification experts lead you through the process of gamifying existing processes or the process of developing new campaigns utilizing gamification by
a) identifying your objectives and analyzing your requirements and expectations from a gamification project
b) showcasing successful gamification examples relevant to your context for letting you perform educated choices
c) developing creative and unique game narratives tailored to your specific case and
d) implementing the technological infrastructure that will support the gamification project.
HYPERTECH offers the whole range of services you would require for establishing a gamification project from consultancy to technology development and service provisioning (if you choose to technologically support the implementation of your gamification project through a software as a service model). For the later part of service provisioning, HYPERTECH has established strategic partnerships with the largest gamification platform providers and hosts its own servers for running these systems.