Consulting for the website redesign

Client

The Bio-based Industries Joint Undertaking (BBI JU)

About the client

The Bio-based Industries Joint Undertaking (BBI JU) is a public-private partnership between the EU and the Bio-based Industries Consortium

Deliverable

Assistance with the preparation for the launch of a new website

About the deliverable

Hypertech was assigned the project "Assistance with the preparation for the launch of a new website" from the Bio-based Industries Joint Undertaking (BBI JU) in March 2021.

The successor of the BBI JU, the European Partnership for Circular Bio-based Europe (CBE), was aiming to launch a new website that will continue to channel the missions and objectives already established by BBI JU, that is protecting biodiversity, promoting a low-carbon economy, and encouraging economic growth by structuring and strengthening the circular bio-based industries sector. The project lasted five months and Hypertech’s role was to provide assistance, guidance, and advice to the organisation during all the stages of the project, segmented in the following tasks:

Task 1: Analysis of current website users
A full and detailed analysis was conducted, to evaluate the current situation and propose the next steps for optimization. The methodology included interviews with the members of the organisation through which Hypertech extracted the business priorities & objectives and identified the enablers and possible difficulties. The next step of the process was to find best practices for the industry and select the most relevant KPIs for the analysis of the current situation. The last step was to analyse the selected KPIs, compare them with the competition, and conclude with specific actions to formulate the proposal.

Task 2: Definition of target audiences for the new website
To meet user needs for an optimal user experience (UX) of the project in scope, Hypertech identified the exact target audience, through interview sessions with stakeholders and current users. In this direction, the main factors defined and decided included the main user goals and the ease of use, the final targeted audience or users, detailed characteristics of end-users, key industry-standard trends or techniques in similar projects. Hypertech’s team aimed to validate the suggested target audience and ensure that all potential users and stakeholders are adequately represented, and thus their needs and goals were taken into consideration at the new website development.

Task 3: Formulation of recommendations on the website content, structure, and navigation
Hypertech is providing a complete solution with a specific structure, content, and navigation tailored to users’ needs and goals and a cross-platform compatible, accessible, and search engine optimized website. Subtasks of this activity include the new information architecture with the creation of the new sitemap, formulation of the editorial styles and guidelines in regards to the tone of voice and wordings, and the high-fidelity mockups of the proposed solution. Specifically, Hypertech provided detailed design recommendations, that offer a systematic approach to color usage, specific UI elements, and interactions that adhere to brand guidelines in the form of high-fidelity mock-ups of all the webpages templates, such as homepage, list pages, login, contact forms, rich content pages, category pages, menus, and additional navigation items.

Task 4: Formulation of accessibility guidelines for the new website
Accessibility defines a user’s ability to use the website or web service, so the design phase should take into account users with all different disabilities, including visual, auditory, physical, speech, cognitive, language, learning, neurological, social, cultural, or conceptual. The Web Content Accessibility Guidelines (WCAG) 2.1 define how web content can be made accessible to people with disabilities. Hypertech provided all accessibility principles and recommendations for the Web accessibility of the new website that was developed.

Task 5: Formulation of recommendations on Search Engine Optimization (SEO)
Hypertech identifies three dimensions of optimizing a website for search engines: content, technical, and onsite, and through this task provided recommendations of optimizing the website for search engines pre-and post-launch with mandatory and optional audits.

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