Interactive Corporate scroller
Projects

Interactive Corporate scroller

for EFSA

Client

European Food Safety Authority (EFSA)

European Food Safety Authority (EFSA)

About the client

The European Food Safety Authority is the agency of the European Union that acts as a source of scientific advice and communication on risks associated with the food chain.

Deliverable

Design and development of an interactive product that complements EFSA’s corporate presentation.

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About the deliverable

Hypertech was tasked with developing an interactive product to enhance EFSA's corporate presentation. This product, integrated into EFSA's Drupal website, offers an engaging and informative user experience that aligns seamlessly with EFSA's online presence. By employing strategic narrative development and incorporating interactive elements, such as JavaScript libraries like ScrollMagic, the scroller effectively communicates EFSA's identity and purpose while boosting user engagement.

The interactive scroller, featuring parallax effects, serves as a crucial communication tool for EFSA's diverse audience, providing tailored content and interactive features for scientific experts, partners, and the general public. By catering to varying levels of interest and expertise, the scroller promotes greater engagement and a deeper understanding of EFSA's mission and contributions.

Key tasks and highlights:

  • Narrative development: The scroller's narrative was meticulously crafted to align with EFSA's corporate presentation, ensuring consistency and coherence in messaging. By developing a compelling storyline, users are guided through EFSA's mission and work in an engaging and informative manner.
  • Enhanced user experience: Designed with user engagement in mind, the scroller allows users to explore secondary information without disrupting the main narrative flow. Utilising pop-ups and other techniques, users can access additional details and insights where available, enhancing their understanding of EFSA's initiatives.
  • Brand alignment: The interactive scroller is completely aligned with EFSA's brand guidelines and identity, ensuring a seamless and cohesive user experience that reinforces EFSA's brand image and values.
  • Accessibility and compliance: The scroller complies with accessibility and web development guidelines, ensuring inclusivity and usability for all users.
  • Successful collaboration: Close collaboration with EFSA developers was instrumental in ensuring the seamless integration and alignment of the scroller with EFSA's website infrastructure. By liaising with EFSA developers, technical challenges were efficiently addressed, contributing to the successful implementation of the interactive scroller.

The completion of the interactive scroller project marks a major milestone in enhancing EFSA's communication strategy. Through logical narrative structure and innovative design, the scroller effectively conveys EFSA's identity and purpose to a diverse audience. By enabling users to explore additional information seamlessly, the scroller boosts user engagement and understanding, further amplifying EFSA's impact and outreach within the scientific community and beyond.

The interactive scroller is available at the link >>> https://www.efsa.europa.eu/en/multimedia/efsa-at-a-glance

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